By SAPNA MAHESHWARI from NYT Business Day Clorox is using data from so-called smart thermometers to target ads to areas where people are sick. It’s the latest example of internet-connected devices being used for advertising. Read More
Wednesday, October 24, 2018
This Thermometer Tells Your Temperature, Then Tells Firms Where to Advertise
By SAPNA MAHESHWARI from NYT Business Day Clorox is using data from so-called smart thermometers to target ads to areas where people are sick. It’s the latest example of internet-connected devices being used for advertising. Read More
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